You’ve worked really hard to get better on the field, in the classroom, and to fine tune your marketing plan. Now you need your efforts to pay off. For that to happen, you must get college recruiters interested in your abilities.

The reason good products fail in today’s market is because companies implemented poor marketing strategies. They weren’t able to get their product seen by its target market. In order for you to receive college scholarship offers you need recruiters to see you play. A college coach will not offer you any sort of scholarship without seeing you play.

As an athlete you are facing two huge hurdles. First, how do you get a coach to see you play with their demanding work schedules? College coaches spend hours in practice, in film rooms, the weight room, media engagements, camps, clinics, traveling during the season, and somewhere in the middle of that they are evaluating new players to fit their program. Secondly, how do you stand out from the thousands of other high school athletes? Some programs recruit close to home, however a good portion of them recruit on a national scale. Somehow you need to get from flying under the radar to flying on the radar of college coaches.

Here are some tips that RecruitLook.com has to offer:

Upload video to your profile: This is a good way for college recruiters to see you play without having to leave their office. Imagine how many coaches you can get to see you play now. This element cuts down on sending dvds, and conveniently gives coaches a platform to see new athletes. You should make a highlight tape of your best plays, and also upload one full game tape. For tips on creating a good highlight tape read this article from AllSportsVideos.com.

Blogging to increase your exposure: RecruitLook offers every member their own blog for them to post relevant information. A blog acts like an online journal that tracks member’s progress through the recruiting process. Members post blogs about their big games, personal accomplishments, how they are performing, or anything that a coach would like to hear. Blogs can be viewed by any member and can easily be sent to coaches.

Contacting scouts and recruiters is important : College recruiters will visit RecruitLook to find new athletes that fit their program; however, to ensure your profile is getting viewed you should contact the coaches directly. Getting your name out there is such an important part of the recruiting process that you need to take the initiative and contact coaches. Don’t sit back and wait for the recruiting game to come to you. The NCAA has rules in place that prevent coaches from contacting you at certain times. Become familiar with the rules and start making contacts.

Competing in off-season events : A good portion of recruiting is done while you are not in high school. Coaches have to juggle their own playing schedule along with the NCAA recruiting timelines throughout the year. That’s why during the off-season they spend so much time on the road at different events. Attending an off-season event is a great opportunity to get noticed. Some events that you can attend are camps, clinics, showcases, and combines. All increase your chances of getting recognized. You should also consider playing for a club team. Good club teams will play in big tournaments that recruiters like to hang out at. Now going out and playing for a club team and thinking that you’ll start receiving offers is not a good approach. You still need to incorporate all the other strategies of your marketing plan to be successful in getting noticed.

• Introduction
• When should you start your marketing campaign
• What sets you apart from other athletes
• How to create a target list
• When should you send out your athlete profile
• What strategies should you use to increase exposure